Nextory and the book industry

Book publishing is the world's largest sector of content creation, outvaluing other giants such as music, movies and entertainment with a total revenue of 151 billion USD worldwide. The way we consume books is changing, and digital reading rapidly gains market shares. It’s a fast expanding market and we have the results to prove ourselves a major force in the reading revolution.

Nextory offers unlimited streaming of audiobooks and e-books at a flat rate. Readers are able to use their smartphone or tablet to listen or read at any time, anywhere.

  • 600 000+

    audiobooks and e-books in the app

  • 100+

    employees working at Nextory

Streaming services are the future

A shift has happened with music, movies and TV-shows becoming digital and streaming based. The same shift is happening with the book market. Digital books are gaining traction, and subscription based streaming models are proven successful. With the ambition to increase reading, Nextory is a key player in the digital book market, offering unlimited streaming of audiobooks and e-books at a flat rate.

The people behind Nextory

Nextory is founded by the Swedish serial entrepreneurs Shadi Bitar and Ninos Malki. With their origins in Syria, both founders learned early that reading is key to successful integration in a new society. “Immersing oneself into the world of the great classics or acquiring new insight by reading a biography, is not only about self-improvement but it also contributes to a better society” Shadi says. This quote offers crucial insights into the founders entrepreneurial path.

Their Swedish business journey began in 2007 when they launched what was to become Sweden’s largest independent audiobook publisher; Earbooks. Since then, they have launched numerous businesses ranging from distribution to e-commerce. For their business achievements Shadi and Ninos were awarded the King Carl XVI Gustaf prize “Årets Nybyggare” by his Royal Majesty himself.

Nextory is a private company. The founders Shadi Bitar and Ninos Malki retain an important ownership while the company also is backed by some of Sweden’s most recognized investors.

The founders

  • Shadi Bitar

    Founder and CEO

    M.Sc. Eng. (KTH) and M.Sc. Econ. (SU). Former Board member of The The Swedish Publishers’ Association (SvF).

  • Ninos Malki

    Founder and CTO

    M.Sc. Eng. (KTH).

Corporate Governance

  • Helena Herlogsson

    An investor with a background as Deputy Managing partner at Ernst & Young. Helena is also joint owner of the Frescano Group.

  • Ola Strömberg

    Ola has experience from CEO-roles within digital consumer companies and others, such as CDON, eBay, Oriflame and Mercuri International.

  • Per Skyttvall

    Investment Manager at ACACIA.

  • Tore Tolke

    Investment Manager at Industrifonden.

  • Fredrik Månsson

    Chairman of the board. Fredrik is an entrepreneur and business angel focused primarily on IT, banks and finance. He is also chairman of the Board at Hyper Island as well as joint owner of the Frescano Group.

  • Lars-Erik Blom

    CEO of LK Finans, which is the investment company in the family-owned Lagerstedt & Krantz AB.