Nextory is one of Europe's largest streaming services for e-books, audiobooks and digital magazines. The app was founded in 2015 by the entrepreneurs Shadi Bitar (CEO) and Ninos Malki (CTO). Since then, the company has developed into a fast-growing platform that enables the unlimited distribution of stories and knowledge in various digital formats. Together with its subscribers, Nextory shares a great passion for literature of all kinds and strives to be an independent and natural place where everyone can easily find their next story.
This is Nextory
Books enriches lives and empowers people. They are keys to knowledge, relaxation and imagination. We will inspire you to start your next story and make sure that you don't stay on the same page.
This goes hand-in-hand with the vision to increase reading around the world to enrich people's lives with beautiful stories, and thereby contribute to increased well-being, personal development and a strengthened democracy. Today, Nextory's catalogue contains more than 900 000 titles, and the app is available in ten markets around Europe with more than 150 employees and its headquarters located at Odenplan in Stockholm.
Nextory was founded based on the idea that reading should be affordable and accessible for everyone.
The Story of Nextory
The story of Nextory actually began in Syria, where the two founders of Nextory grew up. Shadi Bitar and Ninos Malki then came to Sweden when they were 10 years old. Ever since, books have been an important part of their lives. Also, having seen a dictator limit the access to literature, the preservation of democracy has become an important topic for them both. In 2015, Shadi and Ninos thought to themselves: Let’s make books more available! That was the starting point of Nextory, and the app was released in 2015.
The Strategy of Nextory
The book market is growing worldwide and is driven forward by digitalization, where consumers are rapidly adapting to the digital formats. With a dynamic and data-driven model for converting new users, Nextory is well positioned to expand in existing markets, grow organically in new markets, and enter new countries through acquisitions. The power of Nextory’s growth comes from its strong technology and talented team that focuses on continued innovation and product development.